Privacy Policy


This Privacy Policy explains what information we collect about you, how we may use it, and the steps we take to ensure that it is kept secure. It also explains your rights and how to contact us. When we say “easyCashback”, “we”, “us” or “our”, we are referring to the particular group of businesses that is responsible for processing your data – the controller - or (according to the context) to the easyCashback service you use. The controller of your data is Perks Loyalty Ltd a company registered in the United Kingdom, under company registration number 09441699.

The words we use in this Privacy Policy have the same meaning as in the easyCashback Account Holder Agreement.

We collect and process data that relates to you (called "personal data") for the purposes of the following easyCashback Loyalty programme Services:

Unless otherwise indicated, this Privacy Policy applies to each of these easyCashback loyalty programme services.

What information do we collect?

We collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

We also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your personal data but is put together in an aggregated and anonymous manner (so that your identity and personal data are not accessible) and does not constitute personal data for legal purposes. For example, we may aggregate your Usage and Transaction Data and (a) use it for internal management purposes, and (b) share it with current or prospective retailers. This type of information includes, for example, usage of an Account Holder's cashback payout method, including the types of product that the individual Account Holder purchases, the value of those purchases and the web, app, instore or other channels through which the purchases are made.

How is your personal data collected?

We use different methods to collect data from and about you including through:

How do we use your personal data, and what is our legal basis for doing so?

These are the legal bases we have for holding and processing your personal data:

And here is how we use your personal data, and our relevant legal basis (Our basis) for doing so: When you register with us, we obtain your Identity and Contact Data. That Identity and Contact Data may be supplemented over time with other information, such as Transaction Data, and additional or updated Identity and Contact Data. We use this information to maintain your registration with easyCashback and administer our relationship with you. Our basis: Contract.

If you enter into a transaction through the easyCashback site or app, or provide us with details of a transaction (such as where you are seeking to obtain Cashback on an easyCashback CLO programme, we may use your Identity, Contact, Financial (Identifier Card) and Transaction Data to track your transaction and to receive and process Referral Fees. Our basis: Contract and Legitimate Interest (to receive payment of sums owed to us and you).

We use the cashback payout method you have registered in your Account as part of your Financial Data to process and distribute Cashback to you. Our basis: Contract

Where a claim or complaint is raised as to Cashback that may be owed, we may use your Identity, Contact, Financial and Transaction Data, as well as relevant Claims Data, to process that claim or complaint. Our basis: Contract and Legitimate Interest (to receive payment of sums owed to us and you).

We will also use Identity and Contact Data, Payment Data and Transaction Data to monitor purchases with the objective of helping to prevent fraud. Our basis: Legitimate Interest (fraud-prevention).

From time to time, you may participate in a survey or provide us with feedback or otherwise engage with us in ways that, in combination with other data we hold, may be included in your Profile Data. In using the easyCashback (and other) websites and apps, we and our service providers will also collect Technical and Profile Data. We use and combine Identity, Contact, Profile, Transaction, Financial, Technical, Usage Data and your Marketing and Communications Data to make our products and services, including the easyCashback site and app, and the offers and marketing you receive, better and more relevant to you, and to enable us to create content that is more suited to you - and send you more relevant communications. Our basis: Legitimate Interest (marketing our products and services to you and making our products and services more specific to you), Consent (where your consent is necessary).

When you engage with a retailer or an easyCashback partnership as in the easy family of brands, you may authorise us to communicate your Identity and Contact Data when you apply to or register with that retailer or easyCashback partnership. Our basis: Consent

You may also consent to a third party - such as a retailer or easyCashback partnership - providing us with Transaction Data concerning your purchase from the retailer or easyCashback partnership, which we will combine with your Identity, Content and Profile Data, in order to market other goods and services to you. For example, if you have booked a hotel through a easyCashback partnership, we may be provided with details of your stay - which we may use to market car hire opportunities that we think may interest you. We only do any of this if you have permitted it by giving your consent to the retailer or easyCashback partnership.

Our basis: Consent.We use Contact, Technical and Marketing and Communications Data about you that we receive as a result of marketing campaigns addressed to new or existing Account Holders to calculate commission due to the businesses that assist in performing the relevant marketing campaign and help us to analyse your use of easyCashback. Our basis: Legitimate Interest (in the marketing, and understanding the use, of easyCashback)

We retain records of our financial transactions and contracts with you in order to maintain adequate accounting records and meet legal requirements. Our basis: Obligation.

We will use your Marketing and Communications Data and Identity and Contact Data to keep you informed of important changes to our relationship with you, such as by notifying you of changes to this Privacy Policy. Our basis: Contract, Obligation and Legitimate Interest (in maintaining a compliant relationship with you).

We use Customer Service Contact Data, and your Identity and Contact Data, to deal with and investigate issues you raise with us, to communicate with you about them and (in the case of Customer Service Contact Data that we pseudonymised for the purpose) to improve easyCashback Loyalty programme services. Our basis: Contract; Legitimate Interest (improvingeasyCashback Loyalty programme services).

We work with online advertising businesses which use small files known as cookies to serve you with advertising that is thought to be relevant to you, based on your previous browsing habits. Gathered data is also used to limit the number of times you see an advertisement and to help measure the effectiveness of the advertising campaign. Our basis: Legitimate Interest (in providing you with advertising appropriate to you from third parties).

We will only use your personal data for the above purposes, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process your personal data without your knowledge or consent where this is required or permitted by law.

How long will we keep your personal data for?

We keep your personal data for as long as is necessary:

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of that data, the purposes for which we process it, whether we can achieve those purposes through other means, as well as legal, taxation and accounting requirements.

You can request more details of how we apply these criteria by contacting our Information Officer by email at When the need to keep your personal data ends, we either delete or anonymise it.

Whom will we share your personal data with?

We will share your personal data with members of our group of companies, easy family of brands, that provide services to group members, and to various third parties, but in each case always for the uses referred to above. These third party businesses are:

We may also disclose your personal data to HM Revenue & Customs, regulators and other authorities who legally require us to do so.

We may also share your personal data with others where to do so is mandated by applicable law.

Your Marketing and Communications Data will only be shared with a third party for the purpose of directly marketing to you where you have consented to that marketing.

If we transfer your personal data outside the United Kingdom to a country that does not provide a similar level of legal protection to that provided by the United Kingdom’s data protection laws, we put in place legally appropriate safeguards to require the protection of your personal data. You can request details of those safeguards by contacting our Information Officer by email at If we sell our business or assets, your personal data may be provided to the prospective purchaser’s advisers with appropriate legal protections and will be passed to the new owners of the business.

How do we keep your data secure?

We have put in place appropriate security measures intended to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your legal rights

Under the law, you have the right to:

If you wish to exercise any of the rights set out above, please contact our Information Officer by email at You will not have to pay a fee to exercise any of your legal rights as specified above. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the relevant personal data (or to exercise any of your other legal rights). This is a security measure we take to help avoid your personal data being disclosed to a person who has no right to receive it.

We may also contact you to ask you for further information in relation to your request to help speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Details of our cookie policy and the cookies used by easyCashback are available on the page Cookie policy.

Password Security

Access to your Account is password-protected for your privacy and security. While we do our best to protect your personal information you also must protect yourself. What does this mean?

Editing your Account and marketing communication settings

We like to keep in touch with our Account Holders so – where we are permitted to do so – we will use your relevant data to communicate our marketing to you.

Of course we know lots of marketing communications can be annoying, so we try to keep ours to a minimum. However, if you feel you're getting too many or would like more, you can change the settings in your Account at any time. We have a one click unsubscribe policy, and each communication gives you the opportunity to opt-out of receiving similar future communications. You can also review, change or correct your Identity and Contact Data by signing into your Account and going to the settings tab.

Please note there are some (non-marketing) communications that are an integral part of the easyCashback loyalty programme service and cannot be opted-out of. These communications cover, amongst other things, changes to the easyCashback loyalty programme service and your transactions with retailers. They can be brought to an end by de-registering your Account.

Relationship with the easyCashback Account Holder Agreement

Words we use in this Privacy Policy have the same meaning as in the easyCashback Account Holder Agreement.

This Privacy Policy is correct as of 25th October 2022

Contacting us

We have appointed an Information Officer who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our Information Officer using the details set out below.

Email address of Information Officer:

Postal address of Information Officer: The Information Officer, easyCashback, 70-75 Shelton Street, Covent Gardens WC2H 9JQ, London, United Kingdom.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so would request that you contact us in the first instance.